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Creating a Campaign

Creating a Campaign

The word ‘campaign’ might bring up a small shudder from 90% of the population but do not be afraid young Padawan. Aside from the circus of the election, campaigns are the backbone to getting your cause out there. From activism to music festivals, building a campaign is all about knowing where your audience is, what they care about and what to use to reach them. So whether it’s online, at the bus stop or on the pub window, this handy toolkit can help you define, refine and grab the attention of even the most dubious of folk.

Discussion: Creating A Campaign

How do you get your message out there? What does it mean to create an effective digital campaign? And how do you engage new audiences in what you’re doing?

A panel discussion with digital marketing, activists and social media professionals across Scotland exploring the do’s and don’ts of creating an effective digital marketing campaign to get your business, your events or your cause out there. 

In order to access captions for the above recording, simply press the CC button on the centre-right of the bottom bar of the video player

Panelists Information

Karen Larbi


Twitter: @whythedarkness

Karen Larbi is a campaigner, trainer, facilitator and recovery advocate. She currently works at Campaign Bootcamp as a Trainer, previously working as a Campaigns Assistant at the National Union of Students and at Rethink Mental Illness on the Time to Change campaign. She is the Founder of POC In Nature, an online platform dedicated to helping people of colour explore the healing power of nature, environmental justice and land-honouring ancestral traditions. She provides experiential training on power and privilege, supporting access to nature for under-represented groups, mental health and intersectionality, and is passionate about social justice, spirituality, recovery and ecology.

Sophie Amono 


Sophie is the founder of Edinburgh based social media agency Stuffs; a black owned, woman led creative studio that produces social media campaigns for brands across the UK and Europe. Over the last ten years her career has seen her work with some of biggest brands in contemporary communications including Dazed Digital, Bulletproof, The Times, & NOT JUST A LABEL. Her path to agency ownership was born out a desire to fill the gap she saw in ethnic minority and female leadership within the creative industries – a path which has seen her now go on to grow a team of over 100 members of staff and influencers – and where her personal efforts are now focused on advocacy work with underrepresented groups. Sophie is also on the Creative Scotland Equalities, Diversity & Inclusion Advisory Group with the vision to help drive impactful change for underrepresented creatives across Scotland, with a keen focus on women and ethnic minorities within the media, digital and technology industry.


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